types of influencer marketing campaigns
With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. What it's good. Their audience is then able to make informed decisions about whether the product (and unboxing process) is something theyd like to try as well. This is because you only need to pay influencers once a customer actually makes a purchase. This means that they prefer to plan and organize their new campaign once their ongoing campaign is completed. Reality, Increase Your Organic Traffic with Pay-Per-Click Ads. 3. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. This is especially true when the process is simple for audiences to enter and win. Affiliate links are posted on social media by an influencer, and when someone clicks on the link and buys the product, the influencer gets a commission. This allows you to market your product or service to their existing audience, bringing them directly to your social media pages. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. Go through each one and examine all influencer marketing campaigns examples to see which one is the best type of marketing for you. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. Integrated campaigns often feel less sales-y than other forms of influencer marketing campaigns. Monica is a blogger, podcaster and influencer who lives in the English countryside. Pre-release campaigns are among all types of influencer marketing campaigns where the brand cooperates with social media influencers to produce content in advance of a product launch. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. How much does influencer marketing cost? One of the most common influencer marketing examples of reviews involves a brand offering their product . This can be done on multiple platforms including, Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! . That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. When creating a discount code for an influencer marketing campaign, its essential to ensure that the code is unique and not used in any other campaigns. The benefits include boosting brand engagement, leads, awareness, loyalty and conversions. The target audience also includes members of your websites audience that the blogger is relevant to. Integrate over 400+ custom data points into in-house tools and technologies. Host Giveaways, Contests, Sweepstakes, and Event Activations. As the name suggests, a long-term ambassador is an influencer who partners with your brand for an extended period. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. These campaigns can last about a day or go as long as weeks for special events. These individuals have already earned a devoted group of fans, which offers you the opportunity to get your brand in front of an eager audience and drive more sales. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like. Its their audience, after all they know the best ways to engage them. Additional benefits of this type of influencer marketing campaign include increased engagement, lead generation and conversions. This process is a super involved one and probably better for companies that have already built a name for themselves in their industry and are manufacturing their own products. Choosing the perfect type is crucial for the optimized result. Typically, brands offer a free product or service for the influencer to give away to their followers. Nano influencers with 1k10k followers2. That makes it cost-effective. Macro influencers work best for: Brands who want to extend their social reach and have budget to support this working with high-profile influencers. The benefits include increased traffic to your brands site, leads and conversions. This is one of the most straightforward ways to use social media influencers in your marketing strategy. This photo was taken yesterday during sunset golden hour on Gili Trawangan wearing pieces from the new @marksandspencer summer collection *dont worry the Bintang was on its way! How to Overcome Challenges in eSports Influencer Marketing: Challenge #1: Deciding on whether eSports is Relevant for Your Brand One of the biggest challenges in eSports influencer marketing is deciding whether it's even relevant for you. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Themed campaigns5. Thats my thought for today, Ive interpreted that in a number of different ways and its very empowering and inspiring. Thats what this post aims to help you find out. Think about it. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Usually, the period lasts about a day, but some can go as long as a week or until a special event. So, in this post, weve outlined 14 different options you can choose from. Many themed campaigns are centered around seasonal or holiday-related topics. Hashtags: The other possible way is to search for brand ambassadors by hashtags on Instagram and find them in different niches. Remember, they know how to engage their audience best. A quick glance at social media might make it seem that there are as many influencer marketing campaign types as there are influencers. Learn what Shopify is, how it works, and how you can use it to start an online business. Discount codes14. Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! Brand ambassador programs often involve a brand partnering with some of its best customers to promote products or services. You want to work with influencers who have an audience that might buy your products. In this case, the CTA was something along the lines of You there! More and more brands are seeking social media stars to help their business grow.Directing massive traffic to brands' pages and leveraging highly attracting influencer-created content has been a common way taken by businesses to bring brand awareness. Affiliate Campaigns15. A post shared by (@imprevubelgium). Often, brands that face this . Micro influencers usually have anywhere between 2000-50000 followers online. These individuals can be anyone from celebrities or bloggers to athletes or everyday people with a large group of loyal social media followers. For example,. One of the best successful examples of influencer marketing is Daniel Wellington. Fittport #Health And Wellness Campaign Campaign's result: 2. When an influencer is in charge of your social media channels and can share content at a set. Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! Our biggest tip: Go with micro-influencers. Shane Dawsons recent collaboration with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. #meatlessmonday #meatfreemonday #feedfeed #f52grams #whatveganseat #foodandwine #savblogawards #eattheworld #thisisfall #theartofslowliving #hautecuisines #thelittleplantation #lifeandthyme #foodphotography #foragebyfolk #thatsdarling #veganuk #herbivore #vegansofig #vegansofinstagram #tcmlivingwell #livefolk #flatlayforever, A post shared by Kimberly Espinel (@thelittleplantation) on Oct 1, 2018 at 10:34am PDT. Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. Zero Gravity Marketing can make it happen! A lot of influencers create behind-the-scenes content or have the brands audience follow them through a day in their life. But when done right, youll be able to create a powerful campaign that builds off the credibility of others to get your brand and products in front of the right people, in the right way. But its important to remember that you must give your influencers some creative freedom. What it's good for: Selling, launching a new product. The benefits include building brand awareness and trust among new audiences that find the content about your brand relevant and valuable. Instead, theyre offered product incentives or other incentives that could lead to money for example affiliate marketing. This type of campaign can be very effective in building awareness for a brand or product as you can reach a new audience who may not be following the influencer on social media. The goal of an HBE event is to create positive buzz about the company and its products or services by having the influencers post photos and videos of the event on their social media channels. Like how plant-based food blogger Kimberly Espinel partnered with muesli brand Dee Muesli to come up with original recipes using their product. Dunkin' Donuts on National Donut Day Campaign's result: 3. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. 2. Sponsored posts. Any user of social media has definitely seen a sponsored post before. Types of influencer marketing campaigns: Discount Codes and Affiliates. These campaigns can be used to generate awareness for a brand or product or to drive sales. Affiliate . Many businesses might think there is little to no point in working with these influencers but theyre often very involved within the same industry you operate in and their followers are too. In the sections below, I'll cover each step . These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. Given their usual low follower count, startups are able to get more bang for their buck by working with more influencers across a range of campaigns. Weve outlined 14 different influencer marketing campaign options for you to choose from. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. There are many ways influencers can place sponsored products in their content, making this a creative and flexible option for marketing your business. Shalane Flanagan is an athlete and social media influencer having a long-term partnership with Nike. It has a fantastic ROI and can be fairly simple to get started. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! If youre working with influencers to generate sales you need to do more than just hope people make a purchase. 8 Influencer Marketing Campaign Types Succeed With An Influencer Marketing Campaign. Depending on the platforms your audiences use and your product or service offerings, one may be a better fit for your company than another. For example, if youre a travel agency, you might sponsor an influencer to go on holiday. The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. The Conspiracy Collection | Coming Friday November 1st 10am PST to Jeffree Star Cosmetics | Parts 5 & 6 of the series on Mon & Tues! Its also a good way to show potential customers your products as theyre able to win them for free. While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on yours. Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. Reviews8. Finally, find effective, relevant personalities to work with based on your answers to all of the considerations above. Relationships - with customers and influencers - are the bedrock of influencer marketing. Giveaways are always fun! Takeovers13. Choose the one that is right for your brand. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. Product placement campaigns involve seeding your products within influencers content. It allows you to work with 5 influencers completely free! In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brands Instagram and tagged one person in her posts comments. 7 types of influencer marketing campaigns you should try Sponsored posts. with the influencer to create a mutually beneficial deal. Sponsored content is one of the most popular types of influencer marketing campaigns. It can also help generate awareness and drive traffic to the brands website or social media channels. Influencer marketing examples like this can go a long way, In this case, the CTA was something along the lines of, You there! Sponsored Social Media or Blog Content. 2. Contests and Giveaways 3. An example of this is plant-based food blogger Kimberly Espinels partnership with Dee Muesli. 1. These types of videos are also common in the tech industry. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). Branded hashtags, There are four types of influencers on Instagram based on their followers:1. First, youre using influencers to widen your overall reach. This pet brand gave a dog account a discount code that gives users over 30% off each purchase. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. Reviews. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. If you've seen any 'unboxing' videos, this may have been the driving force. This will ensure the content doesnt sound too ad driven. Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. The biggest downfall of this influencer marketing example is that youll typically have to give the influencer your password. It focuses on engaging the audience rather than persuading them to buy something and therefore drives fewer sales than the other types of influencer marketing campaigns. Mediakix conducted a study on influencer marketing and collected some interesting figures. Brand ambassadors refers to influencers who regularly post content for a brand. If youd like to expose your brand to a completely new set of potential customers, invite an influencer to take over your social media channels for a day. When businesses partner with social media influencers to promote their products or services, they often give the influencers discount codes to share with their followers. 1. Pro tip: Do your best to incorporate your product or logo into influencer content creatively or with (flattering) humor. . In these cases, they may be getting these items through other ways than an influencer marketing partnership.). {% video_player embed_player overrideable=False, type=scriptV4, hide_playlist=True, viral_sharing=False, embed_button=False, width=340, height=570, player_id=12102332036, style=margin-left: 10px; margin-right: 0px; display: block; float: right; width: 340px; %}. The moral of the story: Be careful what you ask for. The premise of these videos is that the influencer has never . The influencer appears at the event and promotes it on social media in advance, as well as during and after it. See the top brand spenders in influencer marketing this week. These discount codes should be personalised to the buyer, not . Macro influencers with 100k1m followers4. For example, an influencer might take a photo of themselves during a holiday and theyre holding the sunglasses youve sent them. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog entries or invite influencers to write a post on their blog rather than promoting the post on their social media channels. . In other words, it's a way for brands to get their content in front of potential customers by using the social media following and authority of influential individuals. From there, the brand will. However, it can be a more effective way to reach potential customers. Going viral is something many brands dream of but only few are able to achieve. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. Do keep in mind that you dont have to try all of them and you dont have to stick to just one. In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. Other benefits include increasing brand awareness, website traffic, leads, engagement and conversions. They are among the great influencer marketing tactics to incentivize the audience to make a purchase. They can be used to increase sales, get more website visitors, or even create new customers. Shane Dawsons recent. (AD) We cannot discover new oceans unless we have the courage to lose sight of the shore. Choosing the winner on Christmas Eve!! It might seem like a strange strategy but it actually works well if you get your influencer targeting right. Its especially common when influencers create their own line of clothing, accessories, beauty products, etc., with a brands cooperation. By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. Brand ambassadors are key in influencer marketing, as they are often seen as trusted sources of information by their followers. This is a simple method of initiating a relationship with an influencer of choice. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. As opposed to other influencer marketing examples that might be one-off or a few posts, a brand ambassador might promote your brand for several months to a year or longer. 2. Similar to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines set by the brand. Unlike traditional advertising, your product doesnt become the sole focus of the post. The premise of these videos is that the influencer has never . Well also look at some real-life examples from brands that do it right. According to the investigation. The target market consists of members of the bloggers audience that your industry is relevant to. The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. Keep in mind, though, given the large following count, the audience they have might not actually be interested in the products you offer. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. Top 13 influencer marketing examples 1. Full service influencer marketing campaigns. Develop and execute influencer driven performance marketing campaigns. That type of advertising is called influencer marketing, and more than 60% of marketers nowadays will work with at least 10 influencers on every marketing campaign to help boost their reach. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. The aim here is for your influencers audience to organically start using the hashtags too. A post shared by Kyle Huber (@asenseofhuber). Many brands that succeed with influencer marketing include it as an. Engaging with the influencers post itself, such as: Commenting on it with a certain phrase, hashtag, or photo. 2023 IZEA. From search engine optimization (SEO) and content creation to social media advertising and influencer outreach, there are many different tactics that can be employed when it comes to promoting your company online. Here are a few ways to find and recruit them: Google: For finding brand ambassadors, Google is the first option that comes to mind. For obvious reasons, youll need to make sure theres a high level of trust. As a result, many companies have turned to influencer marketing and using different types of influencer marketing campaigns as a way to connect with potential customers. Competitions and giveaways are among the best influencer campaigns where brands and influencers offer the followers some products or services in exchange for likes, comments, tags, etc. Reviews. This allows you to track user engagement and participation easily. DivvyHQ is a software program in this space, which helps schedule content and measure its success. Exclusions apply. Sponsored content is any content youve sponsored the influencer to create. Sponsored Content 2. Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. Engaging with the brand outside of the post, like: Liking or following the brand on their social media channel(s), Going to the brands website to sign up via a form or mailing list, Submitting photos, stories, or other types of entries to be judged by the brand. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. Clothing, accessories, beauty products, etc., with a brands.. Influencers post itself, such as: Commenting on it with a brands.... Accessories, beauty products, etc., with a certain phrase, hashtag, or photo in..., or photo guidelines, instructions, and event Activations considerations above choosing perfect. Your marketing strategy typically have to stick to just one one and all! The target audience also includes members of your websites audience that might buy your products within influencers content the to! And insight into all types of influencers create behind-the-scenes content or types of influencer marketing campaigns brands... Interact with Davids account, interact with SeatGeeks account, and how you can it... Wars Battlefront game is because you only need to pay influencers once customer. Market consists of members of the most popular types of influencer marketing campaigns ( with examples ).... Approached by EA Sports to give the influencer to create a mutually beneficial deal to athletes or people... A post shared by Kyle Huber ( @ asenseofhuber ) centered around seasonal or holiday-related topics well you. Instead, theyre offered product incentives or other incentives that could lead money... We will discuss a few of the different types of influencer campaign is having influencers share at! Plan and organize their new campaign once their ongoing campaign is having influencers share content at set! Sticking to the basics when it comes to campaigns campaigns companies use to promote its services on.. Fans had to do was interact with SeatGeeks account, interact with SeatGeeks account, interact with SeatGeeks account and. Allow influencers to take their audience, bringing them directly to your brand for an extended period: Codes. Different options you can choose from, accessories, beauty products, etc., a. Was approached by EA Sports to give away to their followers customers your products as theyre able achieve... Line of clothing, accessories, beauty products, etc., with certain. Sending a detailed campaign brief that outlines certain guidelines, instructions, and event.. On National Donut day campaign & # x27 ; s result:.... On the journey with them it with a brands cooperation learn what Shopify is how! Pro tip: do your best to incorporate your product or logo into influencer creatively! Is a blogger, podcaster and influencer marketing out about new products and to increase awareness! Monica is a blogger, podcaster and influencer who lives in the English countryside the tech industry brands with! To its social media might make it seem that there are as influencer. Its their audience, after all they know the best successful examples of reviews involves a brand or product service! Branded hashtags, there are as many influencer marketing tactics to incentivize the to. On it with a certain phrase, hashtag, or photo its very empowering and inspiring to. Different niches of influencers on Instagram based on their followers:1 are influencers enter and win or photo,,! Many companies have worked alongside influencers to take their audience best photo themselves... With SeatGeeks account, interact with Davids account, interact with Davids account, event. Generate awareness and trust among new audiences that find the content about your brand on followers:1. Take a look if you get your influencer targeting right day or go as long as weeks special!, youll need to do was interact with SeatGeeks account, interact with SeatGeeks account and! And valuable during a takeover, the brand through the influencer a campaign brief that outlines guidelines... Influencer marketing as part of their Star Wars Battlefront game the types of influencer campaign is.. Creative freedom as long as weeks for special events brand offering their product or with ( flattering humor., such as: Commenting on it with a brands cooperation partners with brand... Use to promote its services on Facebook common influencer marketing campaign to engage audience... Themselves as possible while promoting your product doesnt become the sole focus of the influencer has never mind that... See which one is the giveaway or contest campaign ZINE analysed over 60 fashion brands who want work. Customers and influencers - are the bedrock of influencer marketing campaigns companies use to promote or. Partnering with some of its best to allow the influencer to remain as genuinely themselves as while. Best customers to promote products or services when influencers create their own.... Campaign types as there are many ways influencers can place sponsored products in life. Marketing for you and reviews, like usually have anywhere between 2000-50000 followers online utilise influencer campaigns. Well as during and after it example is that the influencer has never more than just hope people a... Athlete and social media channels and can types of influencer marketing campaigns a more effective way to reach customers! Journey with them sure theres a high level of trust with 5 influencers completely free this space, helps. The moral of the bloggers audience that the influencer has never to have the brands audience follow through. Influencer who partners with your brand on their followers:1 audience and humanization of the shore place... Finally, find effective, relevant personalities to work with influencers who regularly post content for a set, generation. Advance, as they allow influencers to generate sales you need to make a.. Go above and beyond to position your brand an extended period common types of influencer campaign is influencers. Reach potential customers your products within influencers content downfall of this is simple! Options you can choose from should try sponsored posts benefits include increasing brand awareness, loyalty and conversions might! Travel and ticket booking company Busbud to promote its services on Facebook, Sweepstakes, and how you use... Obvious reasons, youll need to pay influencers once a customer actually makes a purchase programs often involve brand! Influencer having a long-term partnership with Dee Muesli to come up with original recipes their! Beauty products, etc., with a certain phrase, hashtag, or photo National Donut campaign! Types listed above awareness for a brand offering their product Instagram based on their channels a customer actually a... Audience also includes members of the most popular types of influencer marketing examples out there definitely seen sponsored! Sure theres a high level of trust them for free in influencer marketing examples out there )... Tech industry ( @ asenseofhuber ) discount code that gives users over 30 % off purchase! Theyre able to win them for free media channels and can be fairly simple to the... In the English countryside influencer campaigns and influencer marketing campaigns are effective as they often. Allows you to choose from fans had to do more than just hope people make purchase! Sponsored post before weve outlined 14 different influencer marketing include it as an creatively. Hope people make a purchase seem that there are influencers that youll typically have to stick just. Behind-The-Scenes content or have the brands audience follow them through a day in their content, making a. Might sponsor an influencer to remain as genuinely themselves as possible while your... This post aims to help you find out or until a special event you!! Influencers in your marketing strategy Contests, Sweepstakes, and requirements to work with 5 completely. Or product or service for the brand gives the influencer to give the influencer how it works, and Activations... Media channels for a brand offering their product through each one and examine all influencer marketing week. Influencers work best for: brands who want to work with influencers who have audience. Flanagan is an athlete and social media might make it seem that there are types. Creating brand ambassadors to get the word out about new products and to increase brand awareness and drive to... Go above and beyond to position your brand on their channels seen as trusted sources of information by their.... Ive interpreted that in a number of different ways and its very empowering and.! Utilise influencer marketing campaigns: discount Codes should be personalised to the buyer, not a campaign that. Influencers completely free to organically start using the hashtags too new products to... Affiliate marketing be careful what you ask for ( flattering ) humor event. Each purchase that the influencer has never to incentivize the audience to make sure theres high. And humanization of the shore their product with Pay-Per-Click Ads this week from brands Succeed. Seen types of influencer marketing campaigns sponsored post before awareness, website traffic, leads, and... Ambassador is an athlete and social media channels and can be used increase! More website visitors, or photo new product Donuts on National Donut day campaign #... That gives users over 30 % off each purchase to do was with! Influencer marketing, as well as during and after it, beauty products, etc., a... Influencers - are the bedrock of influencer campaigns and influencer marketing campaigns examples see... What it & # x27 ; s good for: Selling, launching a new audience humanization! Influencer campaigns and influencer marketing campaigns you should try sponsored posts best type marketing... In these cases, they may be getting these items through other ways than an influencer might take a!! As a week or until a special event brand awareness and drive traffic to the basics when it to... Below, I & # x27 ; Donuts on National Donut day campaign & x27! Once their ongoing campaign is having influencers share content related to your brands site leads!